Bon Jovi, Queen, David Bowie, Kings of Leon, Tom Petty, Bob Dylan, Johnny Cash and The White Stripes have been announced that they will be appearing in a lineup in September 2009. No camping overnight necessary or queuing online for tickets to come on sale. This exclusive line up can be purchased from your local electronics store in the form of Guitar Hero 5, the newest edition to the company’s line of video games.
The commercialism of Rock and Roll has been taken to an all new level with the invention of the Guitar Hero video game series. However, this is one marketing ploy that has brought apparent life and rejuvenation to the rock and roll industry.
Guitar Hero is a video game designed for you to become a rock star in the comfort of your own living room. Players use a guitar shaped console that they can strum, pluck and shred on like their rock star heroes, while playing along with their favourite rock and roll song.
The introduction of Guitar Hero World Tour Edition in 2008, allowed more than one player to play the game at the one time, with the addition of vocals and drums to the fore.
The commercialism of Rock and Roll has been taken to an all new level with the invention of the Guitar Hero video game series. However, this is one marketing ploy that has brought apparent life and rejuvenation to the rock and roll industry.
Guitar Hero is a video game designed for you to become a rock star in the comfort of your own living room. Players use a guitar shaped console that they can strum, pluck and shred on like their rock star heroes, while playing along with their favourite rock and roll song.
The introduction of Guitar Hero World Tour Edition in 2008, allowed more than one player to play the game at the one time, with the addition of vocals and drums to the fore.
This year’s version, Guitar Hero 5 is one of the most anticipated game releases ever, with the afore mentioned big names, all agreeing to lend some of their best songs to the game for fans to play along with.
While the description of Guitar Hero could trivialize these artists, they seem to have no problem with the game and are more than happy to lend their face, name and creative skills to promote the program.
The lead singer and founder of Def Leppard, Joe Elliot, has nothing but admiration for the game and its creators as he states on the television series, Live from Abbey Road. The series follows a bands recording process and records candid interviews on the current state of the music industry.
Elliot describes that products like Guitar Hero have allowed them to expand their fan base to a significantly younger audience. Guitar Hero is also responsible for the bands longevity and their ability to be able to do an international tour 20 years after their prime time moment.
Guitarist of Guns n Roses and Velvet Revolver, Slash, is another that has leant his face and music to promoting the game, giving it by far the most credibility among the rock community yet.
It appears that this is the one marketing product that has resonated with the music industry and its fans. Guitar Hero has been able to compliment rock music and not take away from the real music makers. It has even managed to give the tired old 80’s hair metal stars a second wind, with more and more albums being released by 80’s rock icons than ever before. Guns n Roses, Bon Jovi, Def Leppard and ACDC are among some of the bands releasing new music in the past 2 years.
References
Guitar Hero, accessed via Internet Explorere, May 29th, 2009.
URL: http://gh5.guitarhero.com/about.php
Rolling Stone, accessed via Internet Explorer, May 29th, 2009.URL: http://www.rollingstone.com/rockdaily/index.php/2009/05/28/guitar-hero-5-exclusive-10-bands-in-september-1st-game/
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